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Inside AFS Energy's New Power Purchase Advisory Framework

Author
Ryan Rudman
Publication Date
May 20, 2026

Transitioning an organization's energy procurement to renewable sources is a complex undertaking that requires deep market knowledge and strategic foresight. AFS Energy, a subsidiary of the AFS Group, brings over 175 years of financial market expertise to the renewable energy sector. Backed by a dedicated team of over 50 international sustainability advisors, the firm successfully facilitates the supply of 80 terawatt-hours of renewable energy annually to more than 1,250 clients worldwide. To further streamline corporate energy transitions, the Power and Gas Purchase Agreements division at AFS Energy has launched a comprehensive, end-to-end advisory framework designed to make sustainable operations both achievable and cost-effective.

The journey to a successful Power Purchase Agreement begins with a heavily structured engagement and strategy phase. Before any market moves are made, AFS Energy establishes a secure foundation by completing internal Know Your Customer processes and formalizing non-disclosure and service agreements. Once the groundwork is laid, advisors dive deeply into a client's specific operational metrics, collecting detailed energy consumption and production cycling data. By defining company objectives and performing rigorous volume analyses, the AFS team calculates fair value uplift prices and crafts a highly defined procurement strategy. This preparation ensures that clients enter the market with a clear, data-backed roadmap rather than relying on guesswork.

Armed with a concrete strategy, the process transitions into the critical solicitation and execution stages. AFS Energy sets strict project specifications and begins obtaining preliminary bids from interested producers or offtakers. Rather than presenting a chaotic flood of options, the advisors evaluate these opportunities based on deep quantitative and qualitative assessments, carefully weighing volume, cost, and overall project maturity. Once ideal counterparties are identified and final bids are requested, AFS guides clients through the complex execution process. The advisory team recommends the strongest opportunity, advises on commercial terms, and actively supports contract negotiations to secure a definitive agreement.

However, securing the contract is only a fraction of the total solution. Long-term success requires diligent, ongoing oversight. To address this reality, AFS Energy offers robust management services that monitor contractual compliance well before and long after the project's official start date. The team provides periodic reports on project progress and advises facilities on industry standards for making accurate, legally sound sustainability claims. For clients requiring deeper financial integration, optional management services include calculating monthly settlements, validating invoices, and supporting internal mark-to-market accounting.

Beyond their bespoke advisory services, AFS Energy is also modernizing the broader environmental commodity market through the Viridian Exchange. This digital multilateral trading venue removes traditional barriers by granting direct market access for trading environmental certificates. Users can execute trades safely at real-time prices without suffering from delays, information asymmetry, or hidden margins. By combining a highly structured Power Purchase Agreement advisory framework with the institutional-grade security and transparency of the Viridian Exchange, AFS Energy offers a complete solution for organizations navigating the complex renewable energy landscape.